How to create viral content on TikTok and Instagram
TikTok and Instagram are two of the most popular social media platforms today, and they offer incredible opportunities for businesses, which must not be ignored–you can use the platforms to improve brand visibility and even scale audiences. However, that is easier said than done. Creating content that goes viral isn’t as simple as hitting the post button. To truly resonate with your audience and achieve your campaign goals, you need a thoughtful and creative approach. This article will provide valuable insights on how to create viral content on TikTok and Instagram.
What Going Viral on TikTok and Instagram Means
Social media platforms such as TikTok and Instagram can give your brand the opportunity to present itself to the world. No matter what your marketing campaign objectives are, this opportunity is an immense one. Imagine your video or post being shared, liked, and viewed by a huge percentage of Instagram’s 2 billion monthly users. When your content goes viral, you see rapid increases in views, likes, shares, and followers, ultimately boosting brand visibility on a global scale.
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Reasons to Perform Content Marketing on TikTok and Instagram
You may have already established that your audiences are actually on TikTok and Instagram. So, your next question may be whether performing content marketing on both platforms is worth it. Fundamentally, the posting of educational content on these platforms can help you attract customers.
These platforms are designed for short-form video content, which makes them perfect for viral marketing. Here’s why you should be marketing on TikTok and Instagram:
· Massive User Base: Both platforms are home to millions of active users, offering a great opportunity to reach a broad audience.
· Low Barrier to Entry: It’s easy to set up and start posting content without needing a huge budget or extensive production tools.
· Easy to Test and Tweak: Short videos allow you to experiment with different styles, messaging, and delivery methods.
· Trending Audio: You can use popular audio tracks in your videos, which increases the chances of your content being promoted by the algorithm.
How to create viral content on TikTok and Instagram
If you want your content to go viral, you need a smart approach. Here are some strategies to help you create engaging, shareable content:
- Be Systematic in Your Content Creation Process
A structured content creation process is essential. Here are the steps to follow:
- Research trending content on both platforms.
- Brainstorm and refine your content ideas.
- Map out a content plan.
- Record and create your videos.
- Edit your videos, ensuring they’re concise and engaging.
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- Research and Understand Your Target Audience
Before creating content, ask yourself, Who is this for? Audiences only engage in posts that they find relatable or shareable. You should, therefore, know the ideal age, location, interests, and other demographics of your target audiences. Specifically, you can use tools on Instagram or TikTok to understand audience demographics, preferences, and behavior. Cater your content to your audience’s likes and interests for higher engagement.
- Monitor the Latest Trends and Current Events
It is easier for your content to go viral if it relates to current trends, events, or cultural moments. You are essentially taking advantage of what is already on the minds of your audiences.
For example, you can incorporate trending audio, hashtags, or cultural moments in your content; this will, in turn, allow your content to reach a wider audience, and there is a tendency for people to discover your video through the search function. Keep an eye on what’s popular and see how you can align your brand message with it.
- Capture Interest and Engagement with the Unusual
People love things that stand out. Try using unusual creative elements or unexpected combinations to make your content memorable and spark conversation. The more interesting and unique your content is, the more likely it is that people will react, comment, and share it. This increased engagement will spur the algorithm to present the video to even more audiences. However, you have to be authentic in your efforts to create affinity with the video.
- Spark Your Creativity Through Relaxation
Sometimes, creativity flows best when you’re relaxed. It is important that you should be in a good place mentally before you start your ideation process. While it is true that your passion can spark your creativity, there are times when you can burn out or get stuck. If you’re feeling stuck, take a break, meditate, or go for a walk. Clearing your mind can lead to fresh, new ideas for your content.
- Make the First Few Seconds Catchy
The first few seconds of videos on TikTok and Instagram are very important. They can determine your success in attracting and engaging viewers. To keep viewers watching, make the beginning captivating—start with a bold statement, a catchy hook, or an eye-catching visual. Also, you may improve viewer retention by showing a promised result at the beginning of your video before walking through the process.
- Quality Beats Quantity
Always prioritize quality over quantity. There are many reasons why you should prioritize creating high-quality posts. High-resolution visuals, clear audio, and compelling storytelling will attract more viewers than a flood of mediocre content. Going deeper, you should also pay attention to lighting, storytelling, and visual impact. Likewise, your brand can do better if you maintain a consistent visual style and theme. This way, your feed can look more pleasing to the eye.
- Use Storytelling Techniques
Your content should tell a captivating story. Telling a story helps you connect with your audience on a deeper level. You may decide to pull the emotional, funny, or informative strings of your audiences to get them to engage and share your content. In other words, your posts should connect with audiences on a personal level. Whether your post is about your product or an experience, you can arrange the content to effectively narrate a story.
- Don’t Forget the Use of Hashtags
Hashtags act as signposts guiding people to your content. You should, therefore, effectively and creatively use them to attract more people. Here, you can use tools such as Social Champ’s hashtag generator to research trending hashtags. Ensure that your hashtags are relevant, and do not use banned hashtags.
- Interact with Your Audience
Engagement is a two-way street. You need to be active on your platforms and quickly respond to comments and direct messages. Likewise, you can build some synergy by liking and commenting on the posts of other creators. More people can get to see your posts when other creators do the same for you. Other ways to connect with audiences include the following:
- Use interactive elements and features such as polls, questions, and swipe-up links to connect with your followers.
- You can run themed campaigns and get your followers to share their content. Peer recommendations can go a long way in helping to attract new audiences.
- You can also create a buzz through contests and giveaways. Users can then create and share posts related to your brand.
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- Partner with Influencers and Brands
Collaborating with relevant influencers and brands can make your content go viral more easily. You can leverage the reach and followers of credible influencers and brands to get your content before niche and relevant audiences.
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- Maintain an Optimal and Consistent Posting Schedule
Consistency is key. Your audience research should have given you an insight into when your audience is most active and the best times to post. Ensure you post consistently so that your content can regularly get to your audience. Use a set schedule so that your loyal followers know when to expect your content.
- Track and Analyze Post Performance
You can’t improve what you don’t measure. Your posts can only get better if you take the time to check their performances. Use analytics tools like Instagram Insights to track the performance of your posts and refine your content strategy based on what works.
- Consider the Bigger Picture
Don’t limit your content to TikTok and Instagram alone. Do not forget to cross-promote your content on other platforms. This is a great way to increase the reach of your content. Also implement measures such as embedding your instagram content on other channels such as blogs or websites and making good use of Instagram Stories and Live Videos.
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Achieving campaign goals through viral content marketing
You can go a long way in enhancing brand visibility, reach, and other campaign goals by creating viral content on TikTok and Instagram. You can first take steps to understand your target audience, stay on top of trends, and systematically create your content. Other ways to increase your chances of going viral include the incorporation of storytelling, good audience engagement, and maintaining a regular posting schedule. With these strategies, you can be more confident of making your content resonate with audiences in the fast-paced world of social media.
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