There are so many applications of ChatGPT, but there’s one you might never have thought of. Leveraging ChatGPT for product research and finding out which of your products is most likely to go viral. Indeed, with the right prompt, this intelligent tool can quickly suggest potential viral products and niche opportunities for your e-commerce business.
In this article, you’ll discover 7 powerful ways to use ChatGPT to pinpoint your store’s next viral hit. Experimenting with the suggestions in this article can provide surprising responses that give you a fresh perspective for your product research. Let’s dive right in!
7 Strategies to Discover Potential Viral Products Using ChatGPT
Before diving into these, there are two essential tips to keep in mind;
- Always cross-reference ChatGPT’s suggestions with Google Trends to confirm product viability and validate market trends before deciding. Afterall, you are simply using ChatGPT as a great resource for generating ideas here.
- Ensure you’re using the latest version of ChatGPT for the most accurate and up-to-date insights.
With that said, here are seven effective strategies to leverage ChatGPT in your product discovery journey:
1. Research Market Trends
It is usually effective to adopt a strategy of moving from the known to the unknown as you begin your hunt for your store’s next viral hit. Starting your product hunt with established market trends helps set a solid foundation. Using ChatGPT, you can quickly identify current industry trends and emerging consumer behaviours.
Sample Prompt:
“What are the current e-commerce market trends for [your product category or niche]?”
For even more refined responses, ask ChatGPT to reference recent industry reports and evolving consumer behaviours. This will ensure that you align your product choices with market demand.
Insight from the response generated from this prompt can be effective in helping you align your strategies with evolving consumer preferences and experiences.
Related: Understanding Market Trends: Tools & Techniques for 2025
2. Identify Already Trending Products
An effective way to discover profitable products that’ll likely go viral is by researching existing hot sellers. Once you identify a popular item, ask ChatGPT to suggest related products that could capitalise on that trend.
For example, if a portable fruit-juice blender has been a popular product in the last year and many online stores are already selling it, you can go with.
Sample Prompt for Related Product Ideas:
“The portable fruit-juice blender is trending. Give me 10 similar product ideas related to portable kitchen gadgets.”
This strategy leverages existing market validation, reducing risk and increasing your chances of product success.
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3. Explore Trending Products in Major Online Marketplaces
Large marketplaces like Amazon, eBay, and AliExpress provide valuable insights into trending items. ChatGPT can swiftly gather this information, saving you countless hours.
You can enter your ChatGPT prompt to do your search on eBay. Thereafter, you can try other online marketplaces such as Amazon and AliExpress.
Sample Prompt:
“What unique and trending beauty products are currently popular on Amazon?”
Also read: 5 Key Strategies to Enhance E-Commerce with Augmented Reality
4. Spot Emerging Seasonal Holiday
Anticipating seasonal events and holidays is a smart way to uncover viral opportunities. With your target audience in view, you could ask ChatGPT for the best-selling products ahead of key shopping periods.
Prompt to Find Unique and Trending Holiday or Seasonal Products:
“What are some of the best-selling online products for Easter in Costa Rica?”
“What are the predicted best-selling products online for Christmas this year in the UK?”
By planning ahead, your business can capitalise on seasonal demand and boost profitability.
5. Narrow Broad Niches into Specific Product Opportunities
Starting with a broad niche and then drilling down into specific product opportunities can uncover hidden gems. ChatGPT results for the above prompts may include possible niches to explore. So, you can go further down niches to discover unique and trending products. Or you may simply provide ChatGPT with a broad prompt and subsequently provide a more specific prompt.
Sample Prompt to Identify Niches:
“List 5 profitable niches for a pet supplies online store.”
Prompt to Narrow Down to Products:
“Suggest 10 specific trending products within the eco-friendly pet products niche.”
Here, ChatGPT is likely to provide specific product ideas within the sporting niche. Then, you can run off with one of the ideas by googling it to see what profitable products fall within that specific niche. You may become amazed at the products within that niche that hold less competition but have high potential to go viral.
6. Conduct and Analyse Customer Surveys
Why not hear directly from customers if you want to understand their preferences for a particular product line? This is a great reason for you to conduct customer surveys, and ChatGPT can help with that. Next, you can use the direct feedback that you receive from customers to refine product requirements to suit their needs.
Sample Prompt:
“Create a customer survey to better understand preferences and satisfaction with [your product category] products from [your brand name]. Include questions on preferred features and improvements.”
This direct feedback from your audience is invaluable for refining your product offering to match customer expectations precisely.
Related: 8 Steps to Master Customer Journey Mapping: A Step-by-Step Guide
7. Gauge Product Demand and Pinpoint Best-Sellers
You may have already used forecasting tools such as Google Trends to predict your store’s next viral hit. Your next step can then be to deepen your product research by gauging product demand and analysing buying trends.
Sample Prompt:
“Given this historical sales data and buying trend analysis, identify potential best-selling products for our fitness brand and gauge their market demand.”
Remember to include any historical sales data for that line of products and existing trend analysis that you may have done.
Related: The Evolution of Digital Marketing: Essential Trends to Watch for the Next 5 Years
Uncover Leads to Viral Products with ChatGPT
You can leverage the innovative capabilities of ChatGPT and unlock a wealth of insights that may lead to your store’s next viral product. This includes researching market trends, identifying popular items in large online marketplaces, conducting customer surveys, and analysing buying patterns. ChatGPT can be your ally in your product discovery journey. However, remember to validate your findings with tools like Google Trends. Embrace ChatGPT and use its prompts to transform your approach to product research and selection!
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