Automating Marketing with AI: Essential Tools & Techniques

While we cannot wholly do without some elements of traditional marketing, digital marketing has become a vital tool for business success. The advent of Artificial Intelligence (AI) into the marketing space has changed the game in more ways than ever before.

The revolutionary impact of AI and its tools on the marketing scene is prompting up to 85% of marketers to update their skills. You can get AI to do the heavy-lifting for you regarding the automation of repetitive and time-consuming tasks, the optimisation of marketing campaigns, and even the sourcing and application of data-driven insights.

However, it is easy for you to get overwhelmed with the many AI tools and techniques that are out there, and you may not know where to start. Not to worry, here’s a handy guide on automating marketing with AI: Tools and techniques.

The Concept of AI Marketing Automation

What is Artificial Intelligence (AI)?

AI is a technology that involves the development and use of computer systems to execute problem-solving, logical reasoning, learning, and other tasks that humans usually perform.

What is Automation?

Automation is a concept that describes the use of technology to more easily execute complex, tedious or repetitive tasks or processes with little or no aid from humans.

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What is AI Marketing Automation?

AI marketing automation refers to the process of using platforms or tools that are backed by AI technology and machine learning algorithms to enhance marketing activities.

For example, you can use such tools to create marketing content, engage customers and study their behaviour, analyse data, and gain actionable insights for optimising campaigns.

Some major benefits of AI marketing tools include the automation of time-consuming tasks and the provision of valuable recommendations and insights.

While many marketers have quickly adopted AI as part of their digital marketing efforts and you may want to join them; you must keep ethical concerns surrounding the use of generative AI for content in mind.

Top AI Marketing Automation Tools and Techniques

You have a lot of options when it comes to using AI to power your marketing automation. Some factors you might need to consider when choosing the right one for you could include your marketing objectives, the industry you’re in, and your budget.

Now, let’s consider some top AI marketing automation tools for specific marketing tasks and functions.

AI Tools for Customer Journey Mapping

Understanding the customer journey is crucial for delivering personalised experiences. AI-powered tools such as HubSpot, Salesforce Einstein and others analyse customer behaviour, predict buying patterns, and optimise touchpoints throughout the funnel.

These AI tools can help you understand various touch points along the customer journey.

SEMrush Persona: You can use various AI-powered persona templates to build buyer personas.
Mixpanel: You can analyze customer behaviour and interactions to better understand them.
Amplitude: This helps you to analyse the customer journey and identify pain-points and successful touchpoints.
Kissmetrics: Here, you can leverage insights gained from data analysis to better understand customer behaviour and interactions.
Fullstory: This tool employs AI to help you track the digital experiences of your site visitors. This includes clicks, cursor moves, and page visits.

AI Tools for Competitor Monitoring

You don’t want to lose your customers to another brand especially if your industry or niche is a competitive one. Here are some AI tools that you can use for competitive analysis. This is useful for spotting new trends, gauging pricing strategies, and gaining useful insights.

Browse AI: This is a great AI tool for training a bot to scrape web pages and source data into a spreadsheet for you. Examples of useful data you could source include product reviews and current prices.
Sprout Social: Use this AI tool to assess the performance of competitor brands on social media.
Brandwatch: With this AI tool, you can monitor the online performance of rival brands in real-time.

AI Tools for Influencer Marketing and Research

Influencer marketing is a powerful strategy, but finding the right influencers can be time-consuming. AI tools like Heepsy, Upfluence and Influencity use machine learning to analyse audience demographics, engagement rates, and authenticity scores to match brands with the most relevant influencers.

Influencity: Brands can use Influencity to perform elaborate influencer marketing campaigns that include checking for and contacting influencers and collaborating with them. You can also track their performances.
Upfluence: With Upfluence, it’s easy to leverage its AI capabilities to spot potential influencers that you can partner with based on their social metrics.

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AI Tools for Audience Research and Keyword Research

Before you start creating marketing content, it is important that you first understand the interests, needs, and pain points of your target audience. You also need to use the right keywords if you want your brand to rank high on search engines and appear before the right audiences.

Great examples of AI tools that you can use for these purposes include the following:

Google Trends: Use this to help you identify high-intent keywords and topics that resonate with your audiences.
SparkToro: This is great for collecting data on your potential customers.
Answer Socrates: Here, you can gain insights into search queries that people use.
UberSuggest: This AI-powered tool is great for keyword research.
KWFinder: You can use KWFinder to get good keyword metrics such as search volume and keyword difficulty.

AI Tools for Content Research

Creating high-quality content starts with in-depth research. The following AI tools are useful for generating ideas and researching marketing content:

ChatGPT: Using well-detailed prompts, you can use ChatGPT to perform content research.
MarketMuse: This can help you plan and optimise your content. The AI tool is also great for monitoring performances and performing competitor analysis.
Milled: Milled can give your content research process for email newsletter campaigns a boost.

AI Tools for Content Generation, Editing, and Optimisation

Apart from helping with content ideas, some AI tools can help you create, edit, and optimise relevant and valuable content.

Content Writing/Generation

Writer: Marketing teams can use this AI tool to collaborate and write content. The tool has intelligent features such as useful terminology for the tech, legal, and financial industries.
Jasper AI: Previously known as Jarvis, this is a copywriting tool that you can use to create copies in various tones and styles. It can generate copies for email campaigns, blog posts, landing pages, or product descriptions that you can subsequently polish.
Lexica Art: Lexica Art is a great choice for generating realistic-looking high-quality AI images. Such images are particularly appropriate for blog thumbnail images.
Crayo: Meanwhile, if you usually create short-form videos for platforms such as TikTok, Instagram, or YouTube, you might want to check out Crayo. It’s particularly appropriate for short-form videos.

Content Editing

Hemingway App: You want to always ensure maximum readability and clarity for your content and that is what Hemingway helps with. This content editing app highlights issues such as overly long sentences and passive voice. It also awards readability scores to content.
Grammarly: Like the Hemingway App, Grammarly is used for content editing. It analyses content but pays particular attention to syntax and grammar.
LALAL.AI: If you work with audio (say for podcasts), then you can comfortably make use of LALAL.AI. It can automatically remove background noise without lowering voice quality.

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Content Optimisation

Surfer SEO: SurferSEO is a popular content optimization tool that can aid you in creating content copies that rank on search engines. The platform can score your content in terms of readability, keyword density, length, and other criteria.
Yoast: This is a good option for structuring your content and optimising it for search engines.
Frase.io: You might consider using Frase.io if you wish to scrape the net for relevant content, generate sub-headings, structure content, write, or optimize them.

AI Tools for Email Automation

Reply.io’s AI: If you’ve already set up cold email campaigns across your channels, you can leverage the sales email assistant functions of Reply.io to automate the remaining processes. Specifically, it can help you construct email responses, help to identify leads, and track campaigns.
Mailchimp: This is a robust platform that helps you create elaborate and targeted email campaigns.

AI Tools for Sales Automation

Outreach: Marketers can use Outreach to automate workflows and analyse sales data, converting them into actionable insights.
Drift: Sales and marketing teams can use Drift to craft the right messages and deliver them at optimal times to appropriate channels.

AI Tools for Digital Advertising

Cortex: This AI tool has both social media management and advertising functions. It can track marketing data across channels and provide actionable insights.
Albert.ai: Here, AI helps to personalise and optimise ad content across multiple channels. These channels include paid search platforms and social media platforms such as Facebook, Google Ads, and YouTube.

AI Tools for Customer Engagement

Userbot.ai: This is a chatbot that manages conversations with customers in an intelligent way. For example, it’s intuitive enough to learn from subsequent conversations after handing over queries from customers to human operators.
Chatfuel: Talk about customisation, Chatfuel lets you create a tailored virtual personality and allows you to set up web responses and automate sales campaigns.

AI Tools for Workflow and Task Automation

Drip: With Drip, you can enhance the efficiency of your workflows as it automates repetitive tasks and helps you to streamline processes.
Zapier: Zapier is quite impressive in its integration features. It can connect multiple systems and help you build connections, automate marketing processes, and set up customised workflows.

Leverage AI Tools for Enhanced Marketing Effectiveness

As the marketing landscape continues to evolve, incorporating AI tools and techniques into your strategy is no longer optional—it’s essential. By automating routine tasks, gaining deeper insights into customer behaviour, and optimising your campaigns, you can significantly enhance your marketing effectiveness. Leverage AI solutions for processes such as customer journey mapping, content generation and email automation to empower your marketing efforts and drive success. Keep ethical considerations in mind and prioritise genuine connections with your audience and you’ll be well on your way to unlocking new opportunities for growth and engagement.

Are you eager to learn more about the world of AI & Machine Learning and enhance your understanding? Check out other articles on our website: Exclusive Blueprint. Our blog is filled with actionable insights, cutting-edge trends, and essential tools designed to help you harness the power of AI & Machine Learning, optimise your strategies, and drive innovation.

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